Esso aimed to raise awareness among Singaporean car buyers and owners that its petrol stations now offer service centres. The campaign’s key performance indicators (KPIs) included a CPM target of $2.
Leveraging Multilocal’s first-party data from its global supply network enabled precise, data-led adjustments to audience targeting. By utilising Active Curation™, campaigns were optimised in real time to identify the most cost-effective audience groups, driving improved campaign performance and cost efficiencies.
Cost-per-thousand impressions (CPM) reduced, dropping from $2.00 to $1.50
-25%
CTR increased, rising from 0.10% to 0.24%
140%
At Multilocal, we believe advertising can be better. We are a curation services leader powered by our Curation Intelligence Platform™.
With over five years of proven expertise, we redefine audience discovery, amplify data monetisation, and optimise campaigns enhancing performance by an impressive 40–60%.
Working with the team at Multilocal has been incredibly beneficial for our in-house team. As newcomers to audience targeting, we greatly valued their expertise and collaboration.
How Esso Raised Awareness and Reduced Costs with Curated Campaigns
