Coca-Cola wanted to increase awareness and drive traffic in smaller markets where sales were already showing growth. The campaign’s primary KPI was a CTR target of 0.1%.
Multilocal’s Curation-as-a-Service (CaaS) identified top-performing domains and segments. By leveraging partnerships with premium publishers, we secured optimal placements at the best rates. This precise targeting and real-time optimisation helped Coca-Cola reach its ideal audience efficiently.
Video completion rate (VCR) increased from 50% to 80%.
60%
CPM dropped, achieving a cost of $2.99 against a $3.67 benchmark
18%
CTR improved, rising from 0.10% to 0.80%
8x
At Multilocal, we believe advertising can be better. We are a curation services leader powered by our Curation Intelligence Platform™.
With over five years of proven expertise, we redefine audience discovery, amplify data monetisation, and optimise campaigns enhancing performance by an impressive 40–60%.
We were initially unsure how this campaign would perform, as driving results in smaller markets is always challenging. We were very pleased with the outcome and are now exploring how curation can support our other markets as well.
Curation Drives a
increase in CTR for
Coca-Cola in Smaller Markets
700%
