Banco do Brasil sought to grow its global customer base by driving new account openings and boosting customer acquisition.
The goal? To elevate campaign performance through display and native creative.
Initially, Banco do Brasil's click-through rate (CTR) stood at 0.25%.
Multilocal’s Curation-as-a-Service (CaaS) provided access to exclusive, premium inventory tailored to maximise results.
By optimising creative sizes, viewability, domains, and device performance, our solution ensured pinpoint precision and efficiency. Additionally, Outlook Priority Inventory was integrated to deliver even greater impact.
higher than the target CTR
5.7x
impressions, 138,816 clicks, and 80,774 conversions in 60 days
9.7 million
CTR increased, soaring from 0.25% to 1.43%
472%
At Multilocal, we believe advertising can be better. We are a curation services leader powered by our Curation Intelligence Platform™.
With over five years of proven expertise, we redefine audience discovery, amplify data monetisation, and optimise campaigns enhancing performance by an impressive 40–60%.
Curation has been a game-changer for us. Multilocal’s ability to deliver precision-targeted inventory and optimise every aspect of our campaign resulted in exceptional performance, far exceeding our goals and driving real customer growth.
Curation Drives
Increase in CTR for
Banco do Brasil
472%
