Amex wanted to increase engagement and drive conversions among users in Australia.
The campaign’s key performance indicators (KPIs) included a CPA target of $55 and a VCR target of 75%.
Multilocal’s Curation-as-a-Service (CaaS) provided access to high-quality, relevant sites and channels.
By optimising through meticulous refinement across platforms, we ensured a minimum placement viewability threshold.
This custom-fit strategy helped maximise both performance and efficiency.
CPA dropped, decreasing from $55 to $27.22
51%
VCR increased, rising from 75% to 93%
18%
At Multilocal, we believe advertising can be better. We are a curation services leader powered by our Curation Intelligence Platform™.
With over five years of proven expertise, we redefine audience discovery, amplify data monetisation, and optimise campaigns enhancing performance by an impressive 40–60%.
We were thrilled with the results of this campaign. Working with the team at Multilocal was a seamless experience. Curation truly shifted the needle for us, significantly improving campaign performance.
Better Engagement and Reduced Costs with Curation for American Express
